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The DPP - Business benefits of IMF - Part 3

In the pages that follow, we look at what IMF is, how it works and what it does.

Illustration 1: Storage efficiencies 

As can be seen from the table and graph below, multiple versions of content create the need for more and more storage.
But by using IMF, the increase in storage requirements is dramatically less, because only the original version, together with small changes, need to be retained.
For example, 10 versions of a TV programme stored as full length files, rather than IMF, would require 1TB of storage.


With the use of IMF, the storage requirement would be just 139GB. 
These savings become even greater when productions migrate to UHD. As the table below shows, 10 versions stored in UHD requires 3.3 TB – but only 370GB if IMF is used.

Illustration 2: Performance efficiencies 

Media businesses incur significant bandwidth and compute costs when moving and transcoding large video files.
As the table below demonstrates, it would take 25 hours to transfer 10 localised versions of a one hour programme without IMF. But with IMF that time is reduced to less than 4 hours.

When it comes to transcoding, it would take more than 300 minutes to transcode those same 10 localised versions. But with the benefit of IMF, the times falls to less than 90 minutes. 


As these figures make clear, the use of IMF reduces delivery timelines and increases the efficiency of sales fulfilment. As speed to market becomes of greater and greater importance in the world of consumer-led media, such efficiency becomes essential. 
Once aggregated to thousands and thousands of programme assets, such performance efficiencies also represent major cost savings, since more activity can be achieved by fewer people in less time.
 
IMF for Broadcast & Online: The path to adoption

As this document has shown, the extension of IMF to the wider broadcast and online community offers significant benefits to the industry.
The work has been actively supported by numerous companies and organisations, listed below.

This enabled the DPP to take the lead in defining user requirements. Next came the creation, in partnership with SMPTE, of a draft specification.
The published specification for IMF for Broadcast and Online is due to appear in summer 2018.
Meanwhile, the DPP has already begun work with broadcasters, industry organisations, production companies, distributors and suppliers to drive adoption of IMF for Broadcast & Online.

This is the work that will ensure that consistent workflows are implemented across global organisations, and that there is interoperability between different parts of the content supply chain.
 
Preparing your business for IMF adoption 

The DPP will help unify the industry’s approach to IMF. But the exact path to adoption will inevitably vary from company to company.
IMF offers enormous opportunity. But it is also a major change, and every company will need to consider the impact on its business.

Here are the key next steps in preparing for IMF:

Use the analysis in this document to help build an understanding of the financial and operational benefits IMF will deliver to your organisation, together with the timescales for achieving those benefits.

Conduct a full risk vs benefits analysis, with an understanding of how individual processes will be affected by the move to IMF.
Decide on your implementation approach. Select the appropriate technologies, tools and partners.
Define your change management strategy. This will ensure that the migration to IMF is a success with your staff, partners and customers.
 
The DPP will co-ordinate an IMF implementation group for its Member companies. Contact the DPP if you would like further information: [email=info@digitalproductionpartnership.co.uk]i[/email]nfo@thedpp.com
 
Conclusion

The media industry is now global, and the demand for content is greater than ever. Almost every content maker and provider now needs to create versions of its content for a wide range of territories, cultures and users.

This scale and diversity of demand represents enormous business opportunity. It enables delivery of content in a speedy, agile and cost effective manner.
IMF offers a new approach to mastering and versioning that equips media businesses for the task at hand.

The transformation offered by the widespread adoption of IMF is exciting; but it is also considerable. The change process will happen more effectively and smoothly if the industry works together. The DPP is committed to promoting such collaboration. We hope you will work with us.
 
Acknowledgements
 
This document was produced by Will Strauss, with Andy Wilson, Caroline Ewerton and the members of the DPP Mastering Format Working Group. It was designed by Vlad Cohen.

About Editshare EditShare enables media professionals to collaborate on projects thanks to our ever-expanding range of innovative products and features, all designed to improve production and unleash creativity. Integration and collaboration are central to all products in our comprehensive range of media management solutions – from ingest via automated quality control to archive.

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This publication is copyright © Digital Production Partnership Ltd 2018. All rights reserved.

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